Appsflyer Setup Partner: Attribution and Campaign Mapping Understanding how users discover, install, and engage with an app is essential for modern marketers who rely on accurate app-install Attribution. As marketing channels expand and campaign structures grow more complex, businesses need a straightforward way to identify which touchpoints drive user acquisition. Appsflyer provides a structured and […]
App Marketing Powered by Appsflyer + SJcurve’s Growth Engine Understanding the Modern App Marketing Landscape App marketing has evolved from simple install-based campaigns into a data-driven discipline focused on user engagement, retention, and measurable growth. With millions of apps competing for attention, marketers rely on advanced analytics, automation, and attribution platforms to optimise every stage […]
A Comprehensive Guide to App Install Campaigns: Strategies, Costs, and Best Practices App install campaigns play a central role in today’s mobile ecosystem, where thousands of applications compete for visibility every day. These campaigns help brands connect with relevant audiences, drive installs, and optimise the performance of mobile marketing programmes across platforms. This guide brings […]
Email, CRM, and SMS Workflows That Convert In modern sales and marketing, engaging prospects across multiple channels is essential for success. This is where automated workflows for email, CRM, and SMS come into play. These systems allow you to connect with potential customers at the right time, with the right message, saving your team valuable […]
Apollo.io In the fast-evolving world of B2B sales, data-driven engagement is the foundation of success. The Apollo Platform stands as a unified sales intelligence and engagement solution that helps teams identify prospects, automate outreach, and optimise conversion strategies. Designed for scalability and precision, it enables businesses to align marketing, sales, and data systems for measurable […]
Apollo vs. Salesloft: Choosing the Right Tool for Scale In today’s data-driven sales ecosystem, businesses rely on sales engagement platforms to connect with prospects efficiently, streamline workflows, and scale outreach with measurable impact. Two of the most established tools in this space, Apollo Platform and Salesloft, offer distinct capabilities that cater to different business needs. […]
Amplitude vs. Mixpanel: Which Tool Suits Your Use Case? Understanding user behavior is at the heart of every successful digital product. Businesses rely on analytics platforms to gain insights, improve engagement, and refine their growth strategies. Among the most widely used tools in this space are Amplitude and Mixpanel, two powerful platforms built to help […]
Amplitude Analytics: Features, Pricing, and How It Compares to Alternatives In the fast-evolving digital landscape, data analytics has become the foundation of business growth and customer experience design. Among today’s leading analytics platforms, Amplitude Analytics stands out for its ability to transform complex behavioural data into actionable insights. Designed for product, marketing, and data teams, […]
Airtable for Marketing Ops: CRM, Content, and Reporting Modern marketing operations rely on systems that connect strategy, execution, and reporting without slowing teams down. As marketing workflows become more complex, organisations need a flexible platform that supports CRM structures, content development processes, campaign tracking, and real-time performance measurement. This is where Airtable marketing ops capabilities […]
Adjust Attribution Setup for Mobile App Campaigns Building a strong foundation for mobile app marketing begins with understanding how attribution works and how it influences campaign performance. As mobile ecosystems evolve and privacy standards continue to shift, marketers need dependable tools to understand which campaigns, channels, and user interactions generate measurable results. This is where […]