Google Tag Manager Understanding user behaviour, tracking performance, and deploying analytics tools efficiently are essential components of modern digital marketing. As websites evolve and marketing stacks become more complex, the need for a unified tracking framework has increased significantly. This is where Google Tag Manager plays a critical role. It serves as a centralized tag […]

Google Search Console Setup and SEO Diagnostics Support Google Search Console is a foundational platform for monitoring, managing, and strengthening search visibility. It provides insight into how Google discovers, interprets, and ranks website content, making it essential for anyone involved in technical SEO, content optimisation, and performance diagnostics. When configured correctly, Google Search Console enables […]

Google Search Console Google Search Console has evolved into one of the most reliable tools for understanding how a website performs in search results. Developed by Google, the platform delivers transparent insights into how content is crawled, indexed, and ranked. It provides technical diagnostics, performance patterns, and rich behavioural data that help content creators, SEO […]

Google Analytics 4 (GA4) Setup and Custom Reporting A structured analytics foundation is the backbone of any modern marketing operation. As digital behaviour evolves, organisations benefit from accurate measurement frameworks that explain how users arrive, engage, and convert. This is precisely where a complete GA4 setup and the use of custom reporting deliver considerable value. […]

Google Analytics Google Analytics has become one of the most influential website analytics tools for businesses aiming to understand how users interact with their digital platforms. Whether you manage a small website or oversee a growing digital ecosystem, the platform provides the foundational data needed to improve performance, measure impact, and guide long-term strategy. This […]

Google Ads Account Audit and Funnel Strategy In 2025, many teams invest heavily in Google Ads, but fewer treat the Google Ads account audit and funnel design as an ongoing discipline. As budgets rise and competition increases, a structured approach to auditing performance and building a clear paid search funnel becomes the difference between guesswork […]

Get Your WebEngage Lifecycle Strategy Right from Day 1 To build a successful product, understanding user behavior is essential. Tools like Mixpanel are excellent for tracking analytics and seeing how users interact with your platform. However, analytics alone are not enough. To truly drive growth and improve customer retention, you need a proactive approach. This […]

Get Started with Mixpanel: Implementation & Funnel Tracking Guide Understanding how users interact with your product is essential for growth. Without clear data on user behavior, you’re essentially navigating in the dark—making decisions based on guesswork rather than evidence. This is where a robust product analytics platform becomes indispensable. By tracking user actions, you can […]

Full-Service Lifecycle Automation Using ActiveCampaign Managing customer relationships effectively requires more than just sending occasional emails. It demands a strategic approach that nurtures leads from their first interaction through to conversion and retention. This is where lifecycle automation becomes essential. By automating key touchpoints along the customer journey, businesses can ensure consistent communication, improve engagement, […]

Full-Funnel HubSpot Implementation for Startups & Scaleups For startups and scaleups, leveraging a powerful CRM like HubSpot is fundamental for growth. A well-executed HubSpot implementation allows you to manage customer relationships, automate marketing efforts, and drive sales. However, to truly unlock its potential, a full-funnel approach is required—one that captures every customer interaction. This is […]