Adjust: A Complete Look at a Modern Measurement and Analytics Suite Understanding how mobile marketing ecosystems function has become essential for any growth-oriented business. Measuring user journeys, validating campaign performance, and attributing conversions accurately are critical components of sustainable marketing operations. Among the platforms that serve these needs, Adjust has emerged as a widely used […]
ActiveCampaign CRM Setup & Automation for SMBs Setting up a CRM system is often seen as a technical challenge that requires time, resources, and extensive planning. For many small and medium-sized businesses, that perception alone can delay the adoption of digital systems that streamline operations. ActiveCampaign brings together the core components of CRM setup, email […]
ActiveCampaign: A Comprehensive Look at an Autonomous Marketing Growth Engine Marketing teams today face complex customer journeys, growing data volumes, and rapidly evolving expectations around personalisation. Many organisations are now exploring advanced platforms that can automate repetitive work while creating tailored experiences across channels. ActiveCampaign, widely known in the martech ecosystem, is one such platform […]
A/B Testing Growth Engines with Unbounce Data In an environment where digital performance is shaped by constant experimentation, A/B testing has become a foundational tool for marketers seeking to validate decisions with data rather than assumptions. Whether refining creatives, adjusting call-to-action components, or redesigning user flows, the ability to test quickly and accurately is central […]
AdTech & Attribution The rapid evolution of digital advertising has created an environment where marketers must understand both AdTech and attribution to make informed decisions. As marketing campaigns expand across devices, channels, and formats, the ability to measure performance accurately becomes a core competitive advantage. Businesses aiming to scale efficiently must ensure their advertising technology […]
CRM, Marketing Automation, and Engagement Platforms Modern organisations operate in a landscape where customer expectations evolve rapidly, data volumes increase continuously, and digital interactions multiply across channels. To remain competitive, businesses rely on three foundational pillars that shape customer experience and long-term value creation: CRM, marketing automation, and engagement platforms. When combined, these capabilities create […]
Automation, Integration & Data Tools The modern marketing landscape demands more than creativity and instinct. The most successful organisations now operate through connected systems, real-time insights, and automated workflows that support consistent customer experiences. As channels expand and customer expectations rise, businesses rely on marketing automation, marketing integration tools, and advanced data tools for marketing […]
10 Best Email Outreach and Messaging Tools to Skyrocket Your B2B Sales in 2025 In the current B2B ecosystem, employing strategies that create meaningful conversations can shape the future of your company. Be it managing demos, leads, or expanding collaborations, it all comes down to this one skill email outreach. Manual emailing nowadays is becoming […]
Mapping success: A guide to crafting the perfect customer journey with the help of SJ Curve In today’s competitive market, creating a seamless and engaging customer journey is critical to business success. The customer journey is the series of interactions a customer has with a brand, from initial contact to long-term engagement. A well-mapped customer […]
Tech made simple: Hassle-free Martech with SJCurve In today’s fast-paced digital landscape, marketing technology (martech) has become essential for businesses looking to stay competitive. However, for many companies, the complexity of these tools can be overwhelming, especially for non-technical teams. Simplifying Martech for Everyone Martech shouldn’t be intimidating. The approach should be centered around making […]